Wilton Visual Identity
Wilton London came to me with a clear challenge: to help
them transform from cleaning brand to fragrance brand.
I was briefed to rethink their visual identity to match this new
positioning, and codify this into a set of brand guidelines.
This was fast-paced. From briefing, to development of two concepts,
to refinement, to creation of the guidelines to final handover took just 13 days.
Creative Platform | Brand Identity | Art Direction | Brand Guidelines doc
